December 11, 2016

Ohio Wesleyan University and Evolution Labs Launch S360™ Recruit Platform to Increase Applications from Prospective Students


Highly Engaging Web and Mobile-Based Experience Fosters a Meaningful Afinity Between Student and School


MORRISTOWN, NJ – December 12, 2016 – Evolution Labs today announced that Ohio Wesleyan University has selected its S360™ Recruit platform, which provides a revolutionary experience to prospective students in the college application process. S360 Recruit enables colleges to immerse interested students in a highly engaging web and mobile-based experience designed to foster a meaningful affinity between student and school, thereby driving the student to apply.

The platform utilizes rich data collected from students, including intended degree focus, personal interests and demographics. The platform tailors this self-selected data to engage prospective students through a customized multi-channel (web, mobile-web responsive and app) environment.

“We have students from many different backgrounds and the platform allows us to map content to meet the diversity of our applicants,” said Susan Dileno, Vice President of Ohio Wesleyan University. “The S360 Recruit platform has an innate flexibility which allows our application process to have a greater degree of success and fluidity; it helps us better understand our applicants from day one and vice-versa,” she said.

S360 Recruit platform features include the option to follow school ambassadors by subject and interest, join discussion groups, play daily school trivia games, take a branded OWU selfie, check the event calendar and watch videos. As a user, the student can connect to official school social media feeds as well as those of current enrolled students who serve as ambassadors.

Peter Kraft, Co-founder of Evolution Labs, discussed how students will select their college of choice based on academic and professional opportunities, but also on how they feel the school aligns with who they are. The average student applies to eight colleges, so higher education institutions need technology to attract and retain interest in this very competitive landscape.

“The S360 Recruit platform speaks directly to the Millennial generation’s need to be constantly connected on a personal level and this remains true as they apply to college,” said Kraft. “We are very pleased to be working with Ohio Wesleyan University. Our platform will engage their prospective students throughout the entire application process,” said Kraft.

About Ohio Wesleyan University
Ohio Wesleyan University (also known as Wesleyan or OWU) is a private liberal arts college in Delaware, Ohio. It was founded in 1842 by Methodist leaders and Central Ohio residents as a nonsectarian institution, and is a member of the Ohio Five — a consortium of Ohio liberal arts colleges. Ohio Wesleyan has always admitted students irrespective of religion or race and maintained that the university “is forever to be conducted on the most liberal principles.”

About Evolution Labs

Evolution Labs is changing the way students engage with schools and the way schools engage with students. Its proprietary software platforms help schools recruit, enroll and retain students and their parents (driving inquiries, apps, yield and retention). The company’s solutions provide institutions with technology and a highly immersive content experience to better connect with students while driving more successful educational outcomes. Evolution Labs has served the educational sector for over 20 years and connected with millions of students, parents, administrators, faculty and staff.

Learn more at

Media Contacts:
Lisa Helfer Elghazi, President
Celesta Marketing and Public Relations
Cell: 646-373-9946

Luciano Gomez

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