Lisa
Helfer, President
Lisa Helfer is the President and Founder of Celesta Public Relations and Marketing. She has extensive experience in traditional and online public relations and marketing in the B2B and consumer sectors. Helfer has worked with numerous companies to develop branding and messaging initiatives and supports individuals and corporations with: product and company launches; social media, new media, and mobile media campaigns; web site creative direction and content development; banner ad and viral video creative direction and production; the implementation of media analytics systems; PPC, CPC, CPM, SEO, and SEM campaigns; E-commerce programs and lead generation; event production, crisis management, media relations, executive media coaching, press conference production, talking points, press releases, and media pitches.
Helfer has worked internationally on campaigns, projects and events in the following sectors: entertainment, art, music, digital/online, fashion, cosmetics and skin care, finance, motion pictures, government, healthcare, technology, green and sustainable, energy, education, fitness, and real estate.
Helfer has lived abroad in Prague and London , in January 2009; she traveled to Abu Dhabi , U.A.E. as an accredited freelance journalist for the World Future Energy Summit and toured the building site of Masdar City – which upon completion will be one of the first large-scale, carbon neutral cities in the world. Her journalistic articles and press releases have been featured in numerous publications both online and in print.
Her list of clients includes, Jao Ltd., YouSayToo, TriFit, Arlen Nutraceuticals, TVI Actors Studios, Reed Exhibitions, Mayron’s Good Baby, The International Beverly Hills Film Festival, The Nightingale-Bamford School, The Yoga Month Health Festival, Yoga for Brides, TruYoga, Yoga for Weddings, Passionate Music Marketing, M2 Communications, Asia Bridge Medical, Amgen Pharmaceutical, Interphex, PharmaMedDevice, Biotechnica, Yupo Corporation, Mercy Housing, Onvia, Microsoft, and Eastman Chemical.
Helfer is also the founder of a company called Yoga for Weddings (www.yogaforweddings.com), which was featured in Glamour Magazine, NY Magazine, Fitness Magazine, Brides Magazine, Yoga Journal and The Chicago Tribune. In 2007, Helfer was a finalist in the Beverly Hills Film Festival Screenwriting Competition. She has a B.A. in Communications, Journalism, and Eastern European History from Western Washington University and a M.A. in Creative Writing from The City University of New York.
