About Celesta Marketing and Public Relations
Lisa Helfer Elghazi is the President and Founder of Celesta Marketing & Public Relations. She has worked with numerous companies to develop public relations campaigns, social media campaigns, branding initiatives, and content marketing strategies in the B2B, consumer, and non-profit sectors.
Lisa offers superb qualifications in all phases of communications, with particular emphasis on the strategic planning that is involved when creating national and international campaigns. She specializes in the following industries: Healthcare, Entertainment, Fitness, Real Estate, Fashion, Motion Pictures, Finance, Government, Technology, Energy, Education, Hospitality, Travel, and Publishing industries. Helfer Elghazi has also successfully supervised issues management, crisis communications situations, board member, influencer and stakeholder relations.
She is adept in constructing “out-of-the-box” communication plans and designs solutions and effective courses, which proactively address business problems and communication challenges. Lisa has a demonstrated ability to interface effectively with corporate bodies, C-level executives, media representatives, and key decision-makers; and quickly gains trust and confidence when working alongside and a part of a team.
Lisa possesses a focused determination in remaining positive for companies and organizations in the face of public perception or adversity and is known for researching, analyzing, and synthesizing information into sound development plans while facing time-critical and competing deadlines.
As president of her company, she has secured company’s accounts, managed all projects, overseen marketing teams, nurtured junior writers, and balanced feedback and input from many. Campaigns have produced top return on investment for her clients, she maximizes their visibility, helps them create a deeper, more loyal sense of community, and increases their profits. Client success is measured through detailed metrics and analytics—their positive testimonials speak to the value of her work.